Give to your donors FIRST
The Divine Economy is automatic and very simple – we receive only that which we give. (Napoleon Hill)
If you are reading this, you are probably itching to do more to generate revenue for your non-profit organization. You are probably frustrated that the only options you see seem to be methods that are passive, with a “wait and see” component. What if you could be more active and in control of your fundraising success? What if you could set a goal and be able to manage the results?
This video from the Chronicle of Philanthropy is revealing: http://bcove.me/lloo3j30
The professional fundraisers in the clip indicate that they are increasing their communication and stewardship efforts. If you are engaging in this, that’s great. However, if you aren’t careful this extra communication could be viewed as a lot of “talk” . Your donors are already receiving thousands of messages each week from many sources. They are all designed to persuade your donors to part with their hard-earned cash.
Instead, why not offer to give donors something they want and need in this economy? Further – do it before they give you more money. Why not be the first to offer something? Michael Rosen, CFRE of ML Innovations, Inc. encourages non-profits to offer value to donors and prospective donors – especially to the business community. (See radio program of October 12, 2011)
In other words – be the first to give the donor something. Give them something that helps their business grow and be in a better position to help you. Become a trusted partner in other people’s success, and you will create a network of raving fans.
We have two programs that are active and innovative. They involve a new approach to promoting your organization so that you don’t have to just “wait out the storm”.
The Pathway Partners program gives your non-profit organization a way to engage small businesses and help them grow. A key element is also the ambassadorship component that gives donors and volunteers a customized tool to generate word-of-mouth marketing for your organization.
Corporate Programs – investigate this and encourage your corporate partners to engage in a program that includes Profit and Philanthropy. It is a value-added plan that generates extra income and builds communities at the same time.
These two streamlined programs are based in a practice of cooperation and collaboration. You are no longer passive and forever making YOUR case – the methods are truly donor-centered. It changes the nature of your organization’s communication and stewardship. It also transforms the lives of your donors so they can help you transform the lives of those you serve.
The guests on our radio show this week give us practical advice and inspiration on reaching out in a new way to achieve fundraising success. We debunk the myth of a competitive model and offer tools to get you on an immediate path toward taking control of your own success by investing in the success of others FIRST.
Contact Laura for more information: 614-915-4324 – – – firstname.lastname@example.org
Posted on October 18, 2011, in Excellence, Innovations, Mastermind and tagged donations, fundraising, giving, Michael Rosen, Ml Innovations, non-profit, philanthropy, small business, success. Bookmark the permalink. Leave a comment.