Writing an effective email or direct mail appeal is not as simple as writing a note to a friend. It’s a real challenge. Sometimes, organizations hit the mark. Sadly, this post is about one of those other times when an organization misses the mark.
A short time ago, I received the following email from a performing arts organization (which will remain nameless) that my wife and I care about and have supported in the past:
Subject: We’ve Missed You!
Dear Mr. and Mrs. Michael J. Rosen,
With just a few weeks to go before the end of the [ABC Organization’s] fiscal year, we are writing to ask for your support of the [Organization] at a time of increasingly good news. As you have undoubtedly read, the [Organization] is no longer in bankruptcy. We officially exited from financial reorganization on July 30, 2012. As we look to the future with confidence, we…
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