Spray and pray fundraising strategies don’t work anymore

Spray and pray fundraising strategies don’t work anymore.

A great article on the “new normal”

The “spray and pray” approach was abandoned by smart businesses by the 1970s – so why have non-profits persisted even though the paradigm shifted ages ago?

-Thank you for reading the blog

-Laura

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Posted on July 15, 2013, in Innovations. Bookmark the permalink. Leave a comment.

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