2014 M+R/NTEN Benchmark Study: Trend Findings for Fundraising and Advocacy
Some very interesting online response trends are reflected in the latest M+R/NTEN Benchmark Study. If you do online fundraising or advocacy, this is a must-read.
How effective is your online fundraising and engagement? Are you giving a lot of information but raising no interest? What kinds of stories are you telling and how do they guide donors to decide to support you? Is the online marketing a call for help or an invitation to partner?
See on nonprofitquarterly.org