Fundraising’s Shiny Object Syndrome : New Social Velocity Blog Post
The ice bucket challenge is NOT a revenue stream – it’s a one-time infusion of capital. It’s similar to any other event or campaign that nonprofits engage in – bake sale, social media, a disaster, Holiday drive, etc. The key is capturing names and contact information and following up on the initial emotion and desire to help. Use the “event” to build a process for sustainable, regular revenue. Make it about meaningful philanthropy that is on-going.
Most nonprofits think they have a revenue / income problem and become so desperate for a quick and easy solution that they will try any gimmick. But they don’t really have an income problem – they have a clarity problem that is affecting their on-going revenue stream. Join one of our upcoming web calls to learn more about this approach to sustainable fundraising.