Does the over-researched donor spell the end of spontaneous philanthropy? | Philanthropy Daily
A few weeks ago, we held a session on Donor Advised Funds and other ways that donors can plan their spontaneous philanthropy. This article is from the nonprofit fundraising perspective and sounds a thoughtful caution to fundraisers. How are you making sure that you are not pestering donors into silence? How can you take all you big data and filter it so that you are speaking only with donors who are ready and willing?
Your nonprofit’s long-term financial success depends upon you taking time to approach donors thoughtfully, strategically and respectfully.
Strategies and cutting-edge service providers are out there for you to access, if you know how. It’s not just for the large nonprofits any longer. You can access the knowledge and services with efficiency and high return on investment, no matter your organization’s size or mission.
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